Business

Today, with TikTok and Instagram influencers so easily accessible, the job of discerning fact from fiction has gotten harder—and more important. Gurus love to embrace emerging science as fact and then claim that they’ve been following those particular practices for 10 years. What they often fail to mention is the myriad of other fads they tried and dismissed along the way.

ACE is currently the only health and fitness nonprofit organization to hold ISO/IEC 17024 accreditation.  ACE’s four certification programs—Personal Trainer, Group Fitness Instructor, Health Coach and Medical Exercise Specialist—are now accredited and recognized worldwide, as ACE recently became an International Organization for Standardization (ISO)/IEC 17024 accredited Certification Organization!

Popular “fitness influencer” Brittany Dawn has been back in the news in recent weeks, as the state of Texas is suing her for allegedly using deceptive business practices by not delivering the personalized fitness and nutrition plans she had promised to her social media followers turned customers. Her trial was recently postponed, but it’s still important for us to unpack this case, as there are valuable lessons to be learned. 

Meet new ACE Certified Personal Trainer, Harry King! Harry was featured in a local news story and for good reason. At 80-years-old, he decided to embark on a new career and pursued his ACE certification before accepting a job as a personal trainer at Planet Fitness in South Carolina.

To understand the current state of the industry and emerging trends, ASF surveyed over 200 club owners, operators, and other high-level club professionals to gauge where the industry is heading. These insights are summarized below.